The special, joyful moments of the holidays are not about spending more; they come from discovering the unexpected. At Dollar Tree, every aisle holds the potential for a clever find, a thoughtful gift, or a little spark of joy. Shoppers who explore, stay curious, and embrace the treasure-hunt spirit can uncover holiday magic everywhere they seek.

Let The Hunt Begin

Shoppers love the thrill of a ‘Treasure hunt’ experience

Those looking at the advertisement need to figure out what the advertisement is asking them to do. Once they see it, we hope they are curious enough to look up Dollar Tree and join the hunt.

*Generative AI was used for the image mock-up.

Out of Home Advertisements:

Dollar Tree will have an AR Meta filter that allows you to hunt for the 12 days of daily deals. By reposting your holiday finds on these platforms, you will receive your special holiday offer.

Intentionally discrete to target our intended audience. Those who seek it will find the filter, play, share, and reap the benefits. 

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2026 University Campaigns




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